|
Course Description:
Global markets present growth opportunities for both business
and professionals. This course approaches the development of global technology
from the perspective of the Engineering Manager engaged as either part
of a large corporate team or as an entrepreneur in small business. We
will pursue topics ranging from formal methodologies to practical lessons
learned from industry including.
- Global business and markets in
changing times
- Role and opportunities for technical professionals
- Cultural, political, economic, legal, and ethical environments
- Product planning processes, proposal, development, and launch
- Technology transfer and protection of intellectual property
While presenting a comprehensive overview we will
provide some flexibility for in-depth study by offering supplemental projects,
case studies, and reading resource material.
Objectives:
1) Introduce the
field of global technology development and show how engineering works
with marketing and upper management to develop and manage global products.
View descriptions of jobs relating to product development for global markets.
2) Provide an overview of the methods used to investigate and establish
global products, including cultural, political, economic, legal, and ethical
factors. View one or more examples of a Marketing Plan for a global product.
3) Provide an overview of activities and processes used for global technology
development, including identification of core competencies and processes,
establishment of product portfolios, global product platforms, products
and variants for localization.
4) Promote sensitivity and skills necessary to communicating and working
with businesses and individuals from different cultures.
5) Highlight issues unique to global technology development, including
market entry decisions, product localization, potential political and
economic pitfalls, product management, metrics for evaluation, product
sustainment, and protection of intellectual property.
With the common thread of
developing products for global markets this course draws on material from
the fields of Global Marketing, Product Development, and Multicultural
Management.
|
