Course Description:
This course introduces e-commerce technology strategy fundamentals and then methodically classifies and examines several e-commerce models that incorporate:

• Value created for the customer

• Mechanisms for generating revenue and profits

• Economic and cost factors

• Growth and diversification strategies

• Risk factors & key strategic decisions

• Tracking & Sustainment

The course concepts are applied to specific case studies that include both successes and failures within the context of historical and recent e-commerce business environments.