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Course Description:
This course introduces e-commerce technology strategy fundamentals
and then methodically classifies and examines several e-commerce models
that incorporate:
• Value created for the customer
• Mechanisms for generating revenue and profits
• Economic and cost factors
• Growth and diversification strategies
• Risk factors & key strategic decisions
• Tracking & Sustainment
The course concepts are applied to specific case
studies that include both successes and failures within the context of
historical and recent e-commerce business environments.
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